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gumgum

Last Updated on February 9, 2025 by admin

Advertise on gumgum

gumgum is a contextual intelligence advertising network that uses artificial intelligence to analyse and understand the full content of a page, including text, images, audio, and video. This approach enables advertisers to deliver highly relevant and engaging ads without relying on personal data, ensuring brand safety and suitability.

  • Primary Channels: Display, Video, Mobile, Connected TV (CTV), In-Game Advertising
  • Target Audience: Brands and agencies seeking privacy-first advertising solutions that prioritise contextual relevance and brand safety.
  • Pricing Overview: Operates on a performance-based pricing model, including cost-per-thousand impressions (CPM) and cost-per-click (CPC), tailored to specific campaign objectives and formats.
  • Contact Information:

About gumgum

Founded in 2008, GumGum has pioneered the application of artificial intelligence in advertising, focusing on contextual understanding to enhance ad relevance and performance. Their proprietary platform, GumGum Contextual, is accredited by the Media Rating Council (MRC) for content-level analysis across various environments, including CTV, desktop, and mobile web.

gumgum Ad Formats Offered

  1. In-Image Ads: Unique units placed within relevant images on a page, capturing user attention where it is naturally focused.
  2. In-Screen Ads: Ads that remain in view at the bottom of the page as users scroll through content, ensuring continuous visibility.
  3. In-Article Ads: Multi-frame interactive units that highlight ad messaging within the content of a contextually relevant page.
  4. Video Ads: Highly visible and engaging outstream videos across premium publishers, including unique formats like In-Image Video and In-Screen Video.
  5. Connected TV (CTV) Ads: Non-intrusive overlay ads integrated into the TV experience, capturing viewers’ attention during content consumption.
  6. In-Game Advertising: Intrinsic in-game ads that seamlessly appear without disrupting gameplay, reaching audiences in a contextually relevant gaming environment.

gumgum Reach and Analytics

  • Global Reach: Access to a vast network of premium publishers and platforms, enabling advertisers to connect with diverse audiences across multiple channels.
  • User Demographics: Diverse audience segments across various industries, including retail, automotive, and entertainment.
  • Performance Metrics: Comprehensive analytics dashboard providing insights into impressions, clicks, conversions, and return on ad spend (ROAS).

gumgum Case Studies or Success Stories

  1. SAP: Leveraged GumGum’s high-impact Desktop Skins unit to increase brand awareness and improve brand consideration.
  2. Hershey’s OH HENRY!: Together with Frameplay, GumGum drove significant ad recall for OH HENRY! chocolate by Hershey through intrinsic in-game advertising.

gumgum Reviews and Testimonials

“GumGum’s contextual ads are 69% more accurate, leading to a 48% lower CPC compared to behavioural ads.” – Dentsu Aegis Network

“GumGum Contextual delivers 1.5x higher ROAS than the industry benchmark.” – Forrester

How to Advertise on gumgum

  1. Create an Account: Sign up on the GumGum platform to access their advertising solutions.
  2. Define Campaign Objectives: Set clear goals, such as increasing brand awareness, driving website traffic, or boosting sales.
  3. Select Ad Formats and Channels: Choose the appropriate ad formats and channels that align with your objectives and target audience.
  4. Set Targeting Parameters: Utilise GumGum’s contextual intelligence platform to target relevant content environments without relying on personal data.
  5. Launch and Monitor Campaigns: Deploy your campaigns and monitor performance through GumGum’s analytics dashboard, making data-driven optimisations as needed.

Additional Resources

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