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Taboola

Last Updated on February 19, 2025 by admin

Advertise on Taboola

Taboola is a leading content discovery and native advertising platform that connects advertisers with high-intent audiences across premium publisher sites. Using AI-driven recommendations, Taboola enables brands to promote content, products, and services through native ad placements designed to engage users in a non-disruptive manner.

  • Primary Channels:
    • Native Advertising, Display, Video, Mobile, Social Integrations
  • Targeting Capabilities
    Taboola provides advanced audience targeting options to help advertisers reach the right users at the right time.
    • Interest-Based Targeting – Reach users based on their browsing behaviour, content consumption, and online interests.
    • Demographic Targeting – Filter audiences by age, gender, location, and device type.
    • Contextual Targeting – Display ads alongside relevant content to ensure higher engagement.
    • Retargeting – Re-engage users who have previously interacted with your website or brand.
    • Lookalike Audiences – Expand your reach by targeting users who share characteristics with your existing customers.
    • Predictive Targeting (SmartBid) – AI-powered technology that automatically adjusts bids based on the likelihood of conversion.
  • Target Audience:
    Brands, agencies, and eCommerce advertisers looking to drive traffic, engagement, and conversions through content-driven native ads.
  • Pricing Overview:
    Operates on a cost-per-click (CPC) and cost-per-thousand-impressions (CPM) pricing model, allowing advertisers to control budgets and bidding strategies.
  • Contact Information:

About Taboola

Founded in 2007, Taboola pioneered the content recommendation industry, offering AI-powered discovery solutions to publishers and advertisers. Today, it partners with thousands of premium websites, enabling brands to reach millions of users through non-intrusive, native ad placements.

Taboola’s technology analyses user behaviour to deliver personalised content recommendations, helping advertisers achieve higher engagement and conversion rates while providing publishers with new monetisation opportunities.

Ad Formats Offered on Taboola

  1. Sponsored Content Ads – Native ad placements within articles, recommending branded content to engaged readers.
  2. Video Ads – In-feed, pre-roll, and outstream video ads designed for maximum engagement.
  3. Carousel Ads – Multi-slide ad formats that allow users to swipe through different products or messages.
  4. App Install Ads – Ads optimised for driving mobile app downloads.
  5. SmartBid AI-Powered Ads – Machine-learning-driven bidding system to optimise for conversions.

Taboola Reach and Analytics

  • Global Reach: Taboola operates in over 50 countries and serves more than 500 million daily active users across premium publisher websites.
  • Audience Insights: Leverages AI-driven algorithms to deliver personalised ad recommendations based on user behaviour.
  • Performance Metrics: Advertisers can track clicks, conversions, engagement, and return on ad spend (ROAS) via the Taboola dashboard.

Taboola Case Studies and Success Stories

  1. eCommerce Brand Growth: A leading eCommerce brand increased website traffic by 300% using Taboola’s native ads and AI-driven recommendations.
  2. B2B Lead Generation: A SaaS company leveraged Taboola’s SmartBid feature to reduce cost-per-lead by 40%.

Taboola Reviews and Testimonials

“Taboola’s native ad placements blend seamlessly with content, delivering high-quality traffic to our site.” – Head of Performance Marketing, Global Retail Brand

“Their AI-driven SmartBid technology optimised our CPC campaigns, resulting in a 2x increase in conversions.” – Digital Marketing Manager, SaaS Company

How to Advertise with Taboola

  1. Sign Up: Create an advertiser account on the Taboola website.
  2. Define Campaign Goals: Set objectives such as brand awareness, website traffic, or lead generation.
  3. Choose Ad Format: Select from native, video, or carousel ads based on campaign needs.
  4. Target Audience: Use Taboola’s AI-driven audience segmentation for precise targeting.
  5. Launch and Optimise: Deploy campaigns and monitor performance in real time using Taboola’s analytics dashboard.

Additional Taboola Resources

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