Advertise On

Sky TV

Last Updated on February 16, 2025 by admin

Advertise on Sky TV & Sky Adsmart

Sky Media is the advertising division of Sky, offering brands access to premium TV, digital, and on-demand audiences across Sky, NOW, and partner channels. With extensive data-driven targeting, Sky Media enables advertisers to reach specific audiences through traditional TV, programmatic video, addressable advertising, and innovative ad formats. The network includes Sky Sports, Sky Cinema, Sky Atlantic, Sky News, and a host of entertainment, factual, and children’s channels.

  • Primary Channels:
    • Linear TV Advertising
    • Sky AdSmart (Addressable TV)
    • Video On Demand (VOD) via Sky Go & NOW
    • Digital Display & Social Media Advertising
    • Programmatic Video & Sponsorship Opportunities
  • Targeting Capabilities:
    Sky Media offers one of the most advanced audience-targeting solutions in the UK, using first-party data from Sky’s extensive subscriber base:
    • Demographic Targeting – Advertisers can filter by age, gender, household composition, and socio-economic group.
    • Behavioural Targeting – Tailor campaigns based on viewing habits, lifestyle preferences, and purchase intent.
    • Location-Based Targeting – Regional and postcode-level targeting via Sky AdSmart for highly localised campaigns.
    • Interest-Based Targeting – Reach viewers interested in sports, entertainment, travel, automotive, and other key sectors.
    • Contextual Targeting – Align ads with relevant TV content and genres to boost engagement.
    • Cross-Device Targeting – Engage audiences across TV, mobile, desktop, and tablets.
    • Programmatic & Data-Driven Targeting – Automated ad buying through DSPs with Sky’s rich audience insights.
  • Pricing Overview:
    Sky Media offers flexible pricing models:
    • Traditional TV Spots – Cost-per-spot based on audience size, time slot, and channel.
    • Sky AdSmart – Tailored to budget and audience targeting, with entry-level campaigns starting from £3,000.
    • VOD & Digital Video Ads – Typically sold on a cost-per-thousand impressions (CPM) basis.
  • Contact Information:

About Sky Media Advertising

Sky Media is part of Comcast’s European media division, reaching millions of UK households through satellite, broadband, and streaming services. The company is a leader in addressable TV advertising, allowing brands to deliver highly targeted, data-driven campaigns. Sky’s trusted premium content ensures a brand-safe advertising environment with high viewer engagement.

Sky AdSmart, the network’s addressable TV solution, revolutionised the UK advertising market by allowing brands to serve different ads to different households watching the same programme, making TV advertising more accessible to businesses of all sizes.

Sky Ad Formats Offered

  1. Linear TV Ads – Traditional TV commercials on Sky’s network of channels.
  2. Sky AdSmart (Addressable TV) – Highly targeted TV ads delivered at a household level.
  3. On-Demand Video Ads (VOD) – Ads served before or during content on Sky Go & NOW.
  4. Sponsorships – Long-term brand alignment with TV shows, sports, and entertainment content.
  5. Branded Content & Partnerships – Custom brand integrations in Sky’s original programming.
  6. Interactive & Shoppable Ads – Engaging ad formats enabling direct viewer interaction.
  7. Digital & Social Video Ads – Campaigns extended across Sky’s online and social media properties.

Sky TV Reach and Analytics

  • TV Audience: Sky’s channels reach over 95% of the UK population.
  • Sky AdSmart Penetration: Available in 40% of UK homes, covering 17 million households.
  • Streaming & VOD Users: Over 3 million Sky Go users and NOW subscribers.
  • Data & Measurement: Detailed analytics via Sky Analytics, BARB, and independent attribution tracking.

Sky TV Case Studies & Success Stories

  1. Local Business Growth: A regional brand used Sky AdSmart to target specific postcodes, increasing store visits by 35%.
  2. Automotive Brand Lift: A car manufacturer ran a multi-platform TV & digital campaign, achieving a 20% boost in website traffic.

Reviews and Testimonials

“Sky AdSmart allowed us to target our ideal audience with TV advertising, something we never thought was possible before.” – Marketing Manager, SME Business

“Sky’s data-driven approach helped us deliver personalised ads, improving brand recall significantly.” – Digital Advertising Lead, Global Retailer

How to Advertise with Sky Media

  1. Contact Sky Media: Start at Sky Media’s website or speak to a Sky sales representative.
  2. Choose Your Ad Format: Decide between TV spots, addressable ads, VOD, or sponsorships.
  3. Define Your Target Audience: Use Sky AdSmart and other tools for precision targeting.
  4. Launch & Optimise: Deploy the campaign and track performance via Sky Analytics.

Additional Sky Resources

Related Networks