Advertise On

Bing / Microsoft Ads

Last Updated on February 16, 2025 by admin

Advertise on Bing & Microsoft Ads

Microsoft Advertising (formerly Bing Ads) is the advertising platform for Bing, Yahoo, and AOL search engines, as well as Microsoft’s partner network. It enables brands to reach millions of search users through pay-per-click (PPC) search ads, audience-based display ads, shopping ads, and native advertising. Microsoft Advertising leverages AI-powered automation, LinkedIn profile targeting, and unique audience insights to help advertisers maximise performance.

  • Primary Channels:
    • Search Advertising (PPC ads on Bing, Yahoo, and AOL)
    • Microsoft Audience Network (Display & Native Ads)
    • Shopping Ads (For eCommerce & retailers)
    • Multimedia Ads (Rich visual search ads)
    • LinkedIn Profile Targeting (Unique to Microsoft Ads)
    • Automated Bidding & AI-Powered Optimisation
  • Targeting Capabilities:
    Microsoft Advertising provides advanced audience segmentation tools:
    • Search Intent Targeting – Ads appear when users search relevant keywords.
    • Demographic Targeting – Filter by age, gender, household income, and more.
    • LinkedIn Profile Targeting – Target users based on their company, job title, and industry.
    • Device Targeting – Optimise for desktop, mobile, and tablet users.
    • Location & Language Targeting – Serve ads based on region, city, or even postcode-level precision.
    • Custom Audiences – Use customer match (upload email lists) and remarketing to engage past visitors.
    • Automated Bidding & AI Recommendations – Machine learning optimises campaigns for better ROI.
  • Pricing Overview:
    • Search Ads – Cost-per-click (CPC) model; competitive with Google Ads but often lower CPCs.
    • Audience Network (Display & Native Ads) – CPM (cost-per-thousand impressions) or CPC.
    • Shopping Ads – Based on CPC, tailored to eCommerce campaigns.
    • Minimum Spend: No minimum budget; advertisers set their own bids.
  • Contact Information:

About Bing Ads (Microsoft Advertising)

Microsoft Advertising powers search ads on Bing, Yahoo, and AOL, as well as Microsoft’s vast ecosystem, including MSN, Edge, Outlook, Xbox, and LinkedIn Audience Network. With a 37% share of the US desktop search market and 1 billion monthly users worldwide, Bing Ads is an essential channel for brands looking to diversify beyond Google Ads.

Why Microsoft Advertising?

  • Lower CPCs vs. Google Ads – Less competition means better ROI for many advertisers.
  • Exclusive LinkedIn Profile Targeting – Ideal for B2B marketing.
  • AI-Driven Automation – Smart bidding, audience insights, and ad recommendations.
  • Multi-Platform Reach – Expand beyond search into Microsoft’s network of properties.

Bing Ad Formats Offered

  1. Search Ads – PPC text ads appearing on Bing, Yahoo, and AOL search results.
  2. Microsoft Audience Network (Native & Display Ads) – Ads shown across MSN, Outlook, and Edge.
  3. Shopping Ads – Product listings in Bing’s shopping results.
  4. Multimedia Ads – Rich, visual search ads with images.
  5. Dynamic Search Ads – AI-powered ads that automatically generate based on website content.
  6. Video & Connected TV Ads – Available on Microsoft-owned properties.
  7. App Install Ads – Promotes mobile apps across Microsoft’s ecosystem.

Microsoft Ads Reach and Analytics

  • Global Reach: Over 1 billion users worldwide across Microsoft properties.
  • Search Market Share: 37% of US desktop searches; significant market share in the UK.
  • Demographics: Older, higher-income users compared to Google Ads.
  • Reporting & Analytics: In-depth insights via Microsoft Ads Dashboard & AI-powered recommendations.

Bing Case Studies & Success Stories

  1. Retail Growth: An eCommerce brand used Microsoft Shopping Ads, increasing ROI by 20% compared to Google Ads.
  2. B2B Lead Generation: A technology firm leveraged LinkedIn Profile Targeting, achieving 30% higher conversion rates.

Microsoft Ads Reviews and Testimonials

“Microsoft Advertising allowed us to reach high-value customers at a lower cost than Google Ads.” – E-commerce Manager

“The ability to target users based on LinkedIn job titles is a game-changer for B2B marketing.” – Digital Marketing Director

How to Advertise with Microsoft Advertising

  1. Create an Account: Sign up at Microsoft Advertising.
  2. Choose Your Campaign Type: Search, display, shopping, or audience ads.
  3. Select Your Targeting Options: Use keywords, demographics, LinkedIn profile targeting, or custom audiences.
  4. Set Your Budget & Bidding Strategy: Choose CPC or automated bidding.
  5. Launch & Optimise: Monitor performance through AI-driven recommendations and analytics.

Additional Resources

Related Networks