Advertise On

Nextdoor

Last Updated on February 17, 2025 by admin

Advertise on Nextdoor

Advertise on Nextdoor to reach highly engaged local communities through hyper-targeted advertising. Nextdoor Ads allow businesses to connect with real, verified users in specific neighbourhoods, making it an ideal platform for local businesses, national brands, and service providers looking to build trust and awareness in residential areas.

  • Primary Channels:
    • Sponsored Posts – Appear in users’ neighbourhood news feeds
    • Display Ads – Banners and sidebar placements for brand exposure
    • Sponsored Emails – Direct ad placements in Nextdoor’s community newsletters
    • Events & Promotions – Advertise local sales, store openings, and special offers
    • Local Deals – Discount offers targeted at specific neighbourhoods
    • Video Ads – Engaging video content in the Nextdoor feed
  • Targeting Capabilities:
    Advertise on Nextdoor with precise audience targeting, including:
    • Geographic targeting – Reach users by city, postcode, or specific neighbourhoods
    • Interest-based targeting – Engage users based on their activity and discussions
    • Demographic targeting – Filter by age, household type, and homeowner status
    • Contextual targeting – Ads appear alongside relevant local conversations
    • Custom audience lists – Retarget previous customers and similar users
    • Lookalike audiences – Expand reach to new users who share interests with existing customers
  • Pricing Overview:
    • Self-serve and managed campaign options available
    • Cost-per-click (CPC) and cost-per-thousand-impressions (CPM) pricing models
    • Local Deals start at £1 per day, making it affordable for small businesses
    • Enterprise-level campaigns have flexible budget options based on reach and targeting
  • Contact Information:

Why Advertise on Nextdoor?

Advertise on Nextdoor to engage with verified local residents who actively participate in neighbourhood conversations. The platform is particularly effective for local businesses, real estate agencies, home services, and community-driven brands looking to establish a trusted presence.

Key benefits of advertising on Nextdoor:

  • 100% verified users – Every member is a real person with a real address
  • High engagement – Users trust recommendations from neighbours
  • Hyper-local targeting – Deliver ads to specific neighbourhoods or city-wide audiences
  • Community-driven conversations – Brands can engage in discussions and respond to users directly

Ad Formats Available on Nextdoor

  1. Sponsored Posts – Appear in the Nextdoor news feed, blending naturally with organic content
  2. Display Ads – Banners and sidebar ads for increased visibility
  3. Sponsored Emails – Ads included in community newsletters sent to verified members
  4. Local Deals – Special promotions targeting specific neighbourhoods
  5. Video Ads – Auto-play video content embedded within the feed
  6. Events & Promotions – Advertise local sales, community events, and store openings

Reach and Analytics

  • Nextdoor has over 85 million active users globally, with strong engagement in the UK, US, and Australia
  • 76% of users have been influenced by a Nextdoor recommendation when making a purchase
  • Brands can access real-time insights on ad performance, including impressions, clicks, and conversions

Case Studies – Brands That Advertise on Nextdoor

  1. A local bakery used Nextdoor Local Deals to promote a weekend offer, generating 500% more foot traffic than previous digital campaigns.
  2. A national home services company increased bookings by 40% by running hyper-localised display ads.
  3. A property agency targeted Nextdoor users in key postcodes, leading to a 25% increase in property viewings.

Nextdoor Reviews and Testimonials

  • “Nextdoor Ads helped us connect with real, engaged customers in our local community.” – Local Business Owner
  • “The ability to target by neighbourhood makes Nextdoor an essential platform for hyper-local marketing.” – Digital Marketing Strategist

How to Advertise on Nextdoor

  1. Visit Nextdoor Ads Platform and create an advertiser account
  2. Choose your ad format, including Sponsored Posts, Display Ads, or Local Deals
  3. Define your audience using Nextdoor’s targeting options, including location and interests
  4. Set your budget and bidding strategy using CPC or CPM models
  5. Launch your campaign and track performance through Nextdoor’s analytics dashboard

Additional Nextdoor Resources

Related Advertising Networks

Facebook Local Ads
Google Local Ads