Advertise On

Outbrain

Last Updated on February 19, 2025 by admin

Advertise on Outbrain

Advertise on Outbrain to connect with highly engaged users through native advertising across premium publisher websites. Outbrain’s AI-driven content discovery platform places your ads in editorial environments where users are actively consuming content, increasing brand awareness, website traffic, and conversions.

  • Primary Channels:
    • Native Content Ads – Recommended content placements on top publisher sites
    • In-Feed and In-Article Ads – Seamless integration within editorial content
    • Video Ads – Engaging in-feed and pre-roll video placements
    • Carousel Ads – Showcase multiple products or messages in a single ad unit
  • Targeting Capabilities:
    Advertise on Outbrain with advanced audience targeting, including:
    • Demographic targeting – Age, gender, income, interests
    • Interest-based targeting – Serve ads based on user browsing behaviour
    • Lookalike audiences – Reach new users similar to your existing customers
    • Contextual targeting – Place ads within relevant editorial content
    • Geo-targeting – Target users on a global or hyper-local level
  • Pricing Overview:
    • Cost-Per-Click (CPC) model – Pay only when users engage with your ads
    • Performance-based pricing – Adjust bids for better ROI
    • Flexible budgets – No minimum spend required
  • Contact Information:


Why Advertise on Outbrain?

Advertise on Outbrain to increase brand exposure and drive high-quality traffic through non-disruptive, contextually relevant ad placements. Unlike display ads, Outbrain’s native recommendations blend into content, resulting in higher engagement and lower ad fatigue.

Key benefits of advertising on Outbrain:

  • Access to over 1 billion users across premium publishers
  • AI-powered ad placements optimised for engagement and conversions
  • High-performance native advertising formats
  • Cost-effective traffic acquisition compared to search and social ads


Ad Formats Available on Outbrain

  1. Native Content Ads
    • Appears in “Recommended for You” sections on major publisher sites
    • Designed to drive clicks to articles, landing pages, or product pages
  2. In-Feed & In-Article Ads
    • Seamless integration within editorial content
    • Less intrusive, resulting in higher engagement rates
  3. Video Ads
    • Short-form video ads optimised for engagement and storytelling
    • Available as in-feed and pre-roll placements
  4. Carousel Ads
    • Showcase multiple products or messages in a swipeable format
    • Ideal for e-commerce and storytelling campaigns

Outbrain Reach and Analytics

  • Global reach across premium publishers like CNN, BBC, and The Guardian
  • Real-time AI optimisation to improve campaign performance
  • Detailed analytics dashboard for tracking engagement and conversions


Case Studies – Brands That Advertise on Outbrain

  1. A tech startup used native content ads to drive 50% more website traffic at a lower CPC than search ads.
  2. A retail brand achieved a 40% uplift in sales by using carousel ads with audience targeting.
  3. A financial services company reduced their cost per lead by 30% with Outbrain’s AI-optimised bidding.


Outbrain Reviews and Testimonials

  • “Outbrain’s native ads feel seamless and engaging, driving higher-quality traffic than traditional display ads.” – Performance Marketing Lead
  • “We saw a 50% lower CPC compared to social ads, making Outbrain a cost-effective alternative.” – Digital Advertising Manager


How to Advertise on Outbrain

  1. Visit Outbrain Advertising to explore campaign options
  2. Choose your preferred ad format (native content, video, or carousel)
  3. Define your audience and budget
  4. Launch and monitor your campaign using Outbrain’s analytics tools
  5. Optimise based on real-time performance insights


Additional Outbrain Resources


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