Advertise On

Channel 4

Last Updated on February 16, 2025 by admin

Advertise on Channel 4

Channel 4 Advertising offers brands the opportunity to reach engaged audiences across its portfolio of TV and digital platforms. With a strong focus on young and diverse viewers, Channel 4 provides advertisers access to premium programming, including hit dramas, documentaries, and reality TV. The broadcaster’s All 4 streaming service enhances digital advertising opportunities, enabling brands to target users with precision.

  • Primary Channels:
    • Linear TV Advertising
    • Video-On-Demand (VOD) Advertising via All 4
    • Digital & Social Media Partnerships
    • Programmatic TV & Addressable Advertising
  • Targeting Capabilities:
    Channel 4 offers advanced targeting solutions to maximise ad relevance and engagement:
    • Demographic Targeting – Filter audiences based on age, gender, and socio-economic group.
    • Interest & Behavioural Targeting – Utilise first-party data to target viewers based on interests, viewing habits, and lifestyle choices.
    • Contextual Targeting – Align ads with specific TV shows and genres to reach the most relevant audience.
    • Location-Based Targeting – Deliver region-specific ads, ideal for local and national campaigns.
    • First-Party Data & Registration Insights – Leverage insights from All 4’s 25+ million registered users for data-driven campaigns.
    • Programmatic Buying & Addressable TV – Buy inventory programmatically and serve targeted ads via partnerships with Sky AdSmart and Virgin Media.
  • Pricing Overview:
    Channel 4 advertising costs vary based on factors such as channel, daypart, audience size, and targeting options. VOD ads on All 4 typically operate on a cost-per-thousand impressions (CPM) model, while linear TV ads follow a cost-per-spot pricing structure.
  • Contact Information:

About Channel 4 Advertising

Channel 4 is a publicly owned, commercially funded UK broadcaster with a remit to deliver diverse, innovative, and socially relevant programming. It reaches over 50 million UK viewers each month and has a strong presence in the digital advertising space through All 4, its on-demand platform.

The network is known for its commitment to brand safety, offering advertisers access to premium, trusted content while ensuring ads appear in a high-quality, brand-safe environment.

Ad Formats Offered

  1. Linear TV Ads – Traditional TV spots airing across Channel 4, E4, More4, Film4, and 4Seven.
  2. All 4 Video Ads – Pre-roll and mid-roll ads within All 4’s on-demand content.
  3. Dynamic Creative Optimisation (DCO) – AI-powered ads that adapt based on audience data.
  4. Sponsorships – Long-term brand alignment with popular Channel 4 shows.
  5. Product Placement – Seamless brand integration within TV programming.
  6. Branded Content – Collaborations to create custom advertiser-funded TV and digital content.
  7. Social & Digital Partnerships – Co-branded content across Channel 4’s social media platforms.

Reach and Analytics

  • Total TV Audience: Over 50 million monthly viewers across Channel 4’s linear channels.
  • All 4 Registered Users: 25+ million, with deep audience insights.
  • Ad Measurement: Uses BARB for TV ratings and advanced digital tracking for VOD ads.

Channel 4 Case Studies & Success Stories

  1. Retail Brand Awareness: A major UK retailer used All 4’s demographic targeting to increase brand recall by 30% among 18-34s.
  2. eCommerce Growth: A fashion brand achieved a 50% uplift in website visits through addressable TV and All 4 ads.

Reviews and Testimonials

“Channel 4’s data-driven approach helped us engage young audiences in an authentic way.” – Marketing Manager, Fashion Retailer

“All 4’s VOD platform allowed us to target viewers with personalised messaging, delivering great ROI.” – Digital Advertising Lead, FMCG Brand

How to Advertise with Channel 4

  1. Contact 4Sales: Reach out via 4Sales for campaign planning.
  2. Select Ad Format: Choose from TV spots, VOD ads, sponsorships, or branded content.
  3. Define Audience Targeting: Use demographic, behavioural, and programmatic targeting options.
  4. Launch Campaign: Deploy and monitor performance using Channel 4’s analytics tools.

Additional Channel 4 Resources

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