Advertise On

Disney +

Last Updated on February 8, 2025 by admin

Advertise on Disney +

Disney+ is the dedicated streaming home for movies and series from Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as general entertainment like The Bear, Welcome to Wrexham, Grey’s Anatomy, and The Simpsons. Starting from November 2023, Disney+ offers advertising opportunities in the UK, allowing brands to connect with audiences through premium content.

  • Primary Channels: Disney+ Streaming Platform (Smart TVs, Mobile Devices, Web)
  • Target Audience: Families, young adults, and fans of diverse genres including action-adventure, sci-fi, documentaries, drama, and comedy.
  • Pricing Overview: Pricing details are available upon inquiry, with options tailored to campaign objectives and audience reach.
  • Contact Information:

About Disney+ Advertising

Launched in November 2019, Disney+ has rapidly become a leading streaming platform, celebrated for its extensive library of beloved franchises and original content. In November 2023, Disney+ introduced advertising opportunities in the UK, enabling brands to engage with its vast subscriber base through co-branded content, custom content, product integration, bespoke mechanics, and experiential events.

Disney + Ad Formats Offered

  1. Co-Branded Content: Collaborate with Disney+ to create campaigns that align your brand with Disney+ Original Series and movie content, leveraging natural synergies between the content and your brand.
  2. Custom Content: Work directly with Disney’s world-renowned studios to develop unique, fully custom creative content that resonates with your target audience.
  3. Product Integration: Incorporate your products seamlessly into Disney+ content through powerful product placement opportunities.
  4. Bespoke Mechanics: Host compelling IP-themed competitions offering opportunities to win exclusive premiums, trips, or unique experiences.
  5. Experiential & Events: Integrate your brand into events or collaborate on bold PR stunts or exclusive screening programs to inspire conversations and enhance brand visibility.

Disney + Reach and Analytics

  • Subscriber Base: Millions of subscribers globally, with a significant presence in the UK.
  • User Demographics:
    • Strong engagement among families and young adults.
    • Diverse audience interests spanning multiple genres.
  • Performance Metrics: Disney+ provides advertisers with data on impressions, reach, engagement, and other relevant metrics to assess campaign performance.

Disney + Case Studies + Success Stories

  1. Vodafone Neo | Disney: Partnered with Disney Media Sales and Partnerships to launch the smart kids watch across four European markets, utilizing Disney’s Reserved Network to reach parents of Marvel, Star Wars, and Disney fans.
  2. Hasbro | Disney: Leveraged Disney’s holiday campaign to launch a new deal across five markets, using data insights to create key-product ad carousels targeting Disney audiences.
  3. Pandora | Disney: Collaborated with Disney’s CreativeWorks team to design bespoke ‘Mickey’ video creative, showcasing the new Pandora charm collection and driving awareness through unique animation.

Disney + Reviews and Testimonials

“Partnering with Disney+ allowed us to align our brand with premium content, resulting in increased engagement and brand affinity.” – Marketing Director, Global Consumer Brand

“The creative collaboration with Disney’s studios provided us with unique content that resonated deeply with our target audience.” – Chief Marketing Officer, Leading Retail Brand

How to Advertise on Disney +

  1. Contact Disney+ Advertising: Visit the Disney+ Advertising page to learn more and get in touch with the sales team.
  2. Define Campaign Objectives: Determine your goals, such as brand awareness, audience engagement, or product promotion.
  3. Select Ad Formats: Choose from co-branded content, custom content, product integration, bespoke mechanics, or experiential events that best align with your objectives.
  4. Develop Creative Assets: Collaborate with Disney’s creative teams to produce compelling content that resonates with Disney+’s audience.
  5. Launch and Monitor: Implement your campaign and utilize Disney+’s analytics to monitor performance and optimize as needed.

Additional Resources

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