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ITV

Last Updated on February 16, 2025 by admin

Advertise on ITV

ITV is the UK’s leading commercial broadcaster, offering a diverse range of advertising opportunities across its national and regional television channels, as well as its on-demand platform, ITVX. With a broad audience reach, ITV provides tailored solutions to help brands connect with viewers through various formats and sponsorships.

  • Primary Channels: Linear TV, ITVX (Video on Demand)
  • Target Audience: A wide demographic across the UK, with the ability to target specific regions and audience segments.
  • Pricing Overview: Pricing varies based on factors such as ad format, duration, and time slot. ITV offers flexible options to accommodate different budgets.
  • Contact Information:


About ITV

As the UK’s largest commercial broadcaster, ITV reaches millions of viewers daily through its diverse programming, which includes drama, entertainment, news, and sports. The network’s comprehensive advertising solutions are designed to engage audiences on both national and regional levels, ensuring brands can effectively communicate their messages.


Ad Formats Offered on ITV

  1. Airtime Advertising: Standard ad spots ranging from 5 to 120 seconds, with options for full break takeovers.
  2. ITVX Advertising (VOD): Opportunities to advertise on the UK’s largest commercial video-on-demand service, reaching audiences who prefer on-demand content.
  3. Sponsorship: Partnerships with specific shows or entire channels, allowing brands to become closely associated with popular content.
  4. Licensing Partnerships: Rights to promote campaigns across various platforms, including social media and in-store displays, with access to exclusive content and branding opportunities.
  5. Product Placement: Integration of products within ITV programming to enhance brand visibility in an organic manner.

ITV Reach and Analytics

  • Audience Reach: ITV connects with a vast audience across the UK through its linear channels and digital platforms.
  • User Demographics: ITV’s diverse programming attracts a wide range of viewers, allowing for targeted advertising based on specific audience segments.
  • Performance Metrics: ITV provides detailed analytics to measure campaign effectiveness, including reach, frequency, and viewer engagement.

ITV Case Studies & Success Stories

  1. Retail Brand: A national retailer saw a significant increase in foot traffic and sales after launching a regional advertising campaign with ITV.
  2. Automotive Company: By sponsoring a popular ITV drama series, an automotive brand experienced enhanced brand recognition and a boost in website visits.
  3. Food & Beverage Brand: Through product placement in a hit cooking show, a beverage company achieved a notable uptick in product trials and sales.


ITV Reviews and Testimonials

“Partnering with ITV allowed us to reach a broad audience and significantly boost our brand awareness.” – Marketing Director, National Retailer

“The sponsorship opportunities provided by ITV have been instrumental in elevating our brand’s profile.” – Head of Marketing, Automotive Company

How to Advertise on ITV

  1. Contact ITV: Reach out via their website or email to discuss your advertising objectives.
  2. Define Campaign Goals: Collaborate with ITV’s team to identify key performance indicators and target audiences.
  3. Select Ad Formats: Choose from the various advertising options that best align with your campaign goals.
  4. Launch and Monitor: ITV provides support throughout the campaign, from setup to performance analysis.


Additional ITV Resources


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