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The Trade Desk

Last Updated on February 8, 2025 by admin

Advertise with The Trade Desk

The Trade Desk is a leading demand-side platform (DSP) that empowers advertisers to purchase digital advertising inventory across various channels and devices. With a focus on data-driven decision-making, it offers advanced targeting capabilities and real-time bidding to optimise campaign performance.

  • Primary Channels: Display, Video, Mobile, Audio, Connected TV (CTV), Native, Digital Out-of-Home (DOOH)
  • Target Audience: Brands and agencies seeking to engage audiences across the open internet through programmatic advertising.
  • Pricing Overview: Operates on a transparent, auction-based model with flexible budgeting options tailored to campaign objectives.
  • Contact Information:

About The Trade Desk

Founded in 2009, The Trade Desk has established itself as a prominent player in the programmatic advertising landscape. The platform enables advertisers to reach relevant audiences on the open internet, drive growth, and prove their impact through a comprehensive suite of tools and integrations.

Ad Formats Offered on The Trade Desk

  1. Display Ads: Standard banner ads across websites and apps.
  2. Video Ads: In-stream and out-stream video placements.
  3. Mobile Ads: Optimised formats for smartphones and tablets.
  4. Audio Ads: Advertisements within streaming audio content.
  5. Connected TV (CTV) Ads: Ads delivered through internet-connected television platforms.
  6. Native Ads: Seamlessly integrated ads that match the look and feel of the content.
  7. Digital Out-of-Home (DOOH) Ads: Dynamic ads displayed on digital billboards and signage.

The Trade Desk Reach and Analytics

  • Global Reach: Access to a vast array of premium inventory across multiple channels and devices.
  • User Demographics: Diverse audience segments tailored to specific campaign needs.
  • Performance Metrics: Comprehensive analytics including impressions, clicks, conversions, and return on ad spend (ROAS).

The Trade Desk Case Studies and Success Stories

  1. Hennessy Australia: Utilised The Trade Desk’s platform to run full-funnel campaigns across multiple channels, achieving a 2x higher landing-page conversion rate and a 48% lower cost per action compared to single-channel campaigns.
  2. Software One: Achieved a 3x return on investment (ROI) from marketing analytics by leveraging The Trade Desk’s data-driven insights.

The Trade Desk Reviews and Testimonials

“The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before.” – Gavin Merriman, Moët Hennessy

“It was the single best ad platform I have ever used in 15+ years of digital marketing. Their attribution/conversion tracking is fantastic.” – Senior Specialist at an agency

How to Advertise on The Trade Desk

  1. Create an Account: Sign up on The Trade Desk’s platform.
  2. Define Campaign Objectives: Set clear goals such as brand awareness, lead generation, or sales.
  3. Select Ad Formats and Channels: Choose the appropriate formats and channels that align with your objectives.
  4. Set Targeting Parameters: Utilise advanced targeting options to reach your desired audience.
  5. Launch and Monitor: Deploy your campaign and use real-time analytics to optimise performance.

Additional Resources

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