Advertise On

Uber

Last Updated on February 8, 2025 by admin

Advertise on Uber & Uber Eats

Uber Advertising offers brands the opportunity to connect with consumers through the Uber and Uber Eats platforms. Utilising first-party data and deep user insights, Uber provides targeted advertising solutions that reach users during their daily journeys and meal deliveries.

  • Primary Channels: Uber App, Uber Eats App
  • Target Audience: Diverse global user base, including commuters, travelers, and food delivery customers.
  • Pricing Overview: Pricing varies based on ad format, targeting options, and campaign objectives.
  • Contact Information:

About Uber Advertising

Uber has revolutionised the way people move and get things delivered. With millions of users worldwide, Uber Advertising enables brands to engage with consumers through innovative ad formats that integrate seamlessly into the Uber and Uber Eats experiences. By leveraging Uber’s first-party data, advertisers can deliver personalised messages to a highly engaged audience.

Uber Ad Formats Offered

  1. Journey Ads: Display ads within the Uber app during a rider’s trip, capturing attention when users are most engaged.
  2. In-Car Tablet Ads (JourneyTV): Engaging video content displayed on in-car tablets, providing entertainment and brand messaging during the ride.
  3. Sponsored Listings: Promote restaurants or products within the Uber Eats app to increase visibility and drive sales.
  4. Post-Checkout Ads: Engage customers with display, video, or interactive ads while they await their Uber Eats delivery, reaching users at a moment of high attention.

Uber Reach and Analytics

  • Audience Reach: 161 million monthly active users globally.
  • User Demographics: A diverse user base encompassing various age groups, genders, and locations, including commuters, travellers, and food delivery customers.
  • Performance Metrics: Uber provides detailed analytics, including impressions, click-through rates, and conversion tracking, enabling advertisers to measure campaign effectiveness and optimise strategies.

Uber Ads Case Studies & Success Stories

  1. KFC: Generated significant sales increases by utilizing Sponsored Listings within the Uber Eats app, enhancing visibility during a breakfast campaign.
  2. Coca-Cola: Captured consumer attention with playable ads, engaging users through interactive experiences that promoted grocery deals.
  3. CANAL+: Invited consumers to tune in by leveraging Uber’s advertising solutions, effectively reaching their target audience.

Uber Ads Reviews and Testimonials

“Uber’s advertising platform allowed us to reach our target audience in a unique and engaging way, leading to impressive results.” – Marketing Director, Global Beverage Brand

“The insights and analytics provided by Uber enabled us to fine-tune our campaigns for maximum impact.” – Head of Digital Marketing, International Restaurant Chain

How to Advertise on Uber

  1. Contact Uber Advertising: Reach out via their website to discuss your advertising objectives and explore available solutions.
  2. Define Campaign Goals: Collaborate with Uber’s advertising team to identify key performance indicators (KPIs) and develop a tailored strategy.
  3. Launch and Monitor: Implement your campaign with Uber’s support, utilising their analytics tools to monitor performance and optimize as needed.

Additional Uber Ads Resources

Related Networks

  • Lyft Media
  • DoorDash Ads
  • Grubhub for Restaurants