Last Updated on February 17, 2025 by admin
Advertise on X
Advertise on X and reach a highly engaged audience through promoted posts, video ads, and custom ad formats. As a platform built on real-time conversations, X Ads helps brands connect with users based on interests, trends, and engagement patterns. This advertising network supports brand awareness, performance-driven marketing, and direct-response campaigns across mobile and desktop.
- Primary Channels:
- Promoted posts – Appear in users’ feeds like regular posts
- Promoted accounts – Encourages users to follow a brand
- Promoted trends and hashtags – Drives engagement around trending topics
- Video ads – Short-form videos with autoplay options
- Website click and app install ads – Drives traffic and downloads
- Dynamic product ads – Retargets users with relevant products
- X Amplify and pre-roll ads – Video ads before premium content
- Targeting Capabilities:
Advertise on X with advanced targeting options:- Keyword targeting – Target users engaging with specific keywords in tweets
- Interest and follower targeting – Reach users who follow similar brands
- Demographic targeting – Age, gender, location, language, and device targeting
- Lookalike audiences – Find users similar to existing customers
- Custom audiences and retargeting – Use website visitors, app users, or CRM data
- Geographic targeting – Target users at country, region, or city levels
- Event and trend targeting – Capitalise on real-time conversations
- Pricing Overview:
- Auction-based pricing with CPC, CPM, or CPV (cost per video view) models
- Flexible budgeting with no minimum spend requirement
- Performance-based optimisation using AI-driven recommendations
- Contact Information:
- Website: X Business Advertising
Why Advertise on X?
Advertise on X to engage with audiences in real-time conversations. With a focus on video, performance marketing, and direct-response advertising, X Ads provides AI-driven campaign optimisation, premium content partnerships, and innovative ad formats.
Key benefits of advertising on X:
- Real-time engagement with audiences around trending topics and live events
- Advanced targeting through keywords, interests, and custom audiences
- A strong video advertising ecosystem with X Amplify and pre-roll ads
- Direct-response capabilities for app installs, website traffic, and retargeting
Ad Formats Available on X
- Promoted posts – Ads that blend naturally into users’ feeds
- Promoted accounts – Designed to increase brand followers
- Promoted trends and hashtags – Increases visibility for branded conversations
- Video ads – Autoplay, in-stream, and pre-roll placements
- Website click and app install ads – Directs traffic and drives conversions
- Dynamic product ads – Retargeting users with relevant products
- Carousel ads – Multi-image and multi-video storytelling formats
X Reach and Analytics
- Over 500 million monthly users engage with content on X
- High interaction rates during live events and trending discussions
- X Business Dashboard provides detailed ad performance insights
Case Studies – Brands That Advertise on X
- A fashion retailer increased engagement by 40% using carousel ads
- A gaming company reduced cost per acquisition (CPA) by 20% with app install ads
- A financial services brand saw a 3x increase in click-through rates with promoted trends
X Reviews and Testimonials
- “X Ads helped us reach an engaged audience during key events, driving strong ROI.” – Digital Marketing Manager
- “The ability to target based on real-time conversations sets X apart from other ad platforms.” – Brand Strategist
How to Advertise on X
- Create an account at X Business Advertising
- Choose your campaign type: brand awareness, engagement, website traffic, or app installs
- Select targeting options, including keywords, interests, and demographics
- Set your budget and bidding strategy using CPC, CPM, or CPV models
- Launch your campaign and optimise using X’s analytics tools