Last Updated on March 10, 2025 by admin
Start your advertising journey here.
Advertise On is the UK’s leading guide to advertising platforms, networks, suppliers and partners for UK businesses and brands. You can quickly and simply navigate our site to find out about all the places you can advertise your business to UK audiences with.
Use the buttons below to learn more about UK advertising platform features, or keep reading for various routes to market such as advertising online, on social, on TV and on radio.
Advertise on the Major Ad Platforms – Google, Meta & Amazon
The major ad platforms are generally considered to be Google, Meta & Amazon with estimates suggesting that they account for up to 55% of global ad spend. With intuitive online access to campaign set-up, audience targeting and budget control, along with detailed analytics, these platforms make it really simple to advertise across some of the UK’s most popular digital properties like Google Search, YouTube, Google’s advertising partner network, Facebook, Instagram, Amazon & Amazon Prime.
Platform information:
Advertise on Online / Websites / Open Web
The ‘Open Web’ is broadly defined as any part of the web that is accessible by anyone with a web browser. You can think of this as a huge range of websites where you can advertise to your target audience with a variety of standardised creative formats. Whilst it’s true that a lot of web inventory will already be included in Google’s advertising partner network, there are a number of specialist ad platforms like Criteo, The Trade Desk, Quantcast, Teads and Taboola that can help you to plan, activate and measure digital campaigns.
Online / Websites / Open Web Information:
Advertise on Social Media
UK consumers spend nearly two hours a day with social media, scrolling through endless feeds of algorithmically personalised content. Social media is most often consumed through mobiles, on the go and offers the opportunity to reach significant volumes of highly engaged consumers. Each platform has slightly different nuances, and use cases, and platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, Snapchat and Reddit all have their own, easily accessible ad platforms that allow you to plan, launch and analyse campaigns with relatively small budgets.
Social Network Information:
Social Publisher Information:
Advertise on TV / VOD (Video on Demand) / CTV (Connected TV)
UK consumers are estimated to watch on average 4.5 hours of TV and online video per day. Whether that’s with traditional linear (linear TV, is the trade term for live/scheduled TV programming) TV stations like ITV, Channel 4, Channel 5 and Sky, their VOD (Video On Demand equivalents, such as ITVX), or one of the streaming services like Netflix, Disney+, Paramount Plus or YouTube, there is a huge amount of choice for UK consumers.
Advertisers can approach these channels in a number of ways, either working direct with the ‘stations’ or ‘streaming services’ themselves, or through a range of advertising partners who will enable you to buy ad space across multiple suppliers.
TV / VOD / CTV Information:
TV / VOD (Video on Demand)
Streaming
CTV (Connected TV)
Advertise on Podcasts, Radio & Audio
UK consumers spend on average 27.5 hours per week listening to audio (RAJAR data), reaching approximately 90% of the UK population over the age of 15. Radio, podcasts and music streaming services provide a strong channel for reaching consumers whilst listening on a variety of devices, at all times of day.
Radio advertising campaigns can be booked directly with the network and regional independent stations or through a variety of programmatic platforms. Campaigns on streaming services can also be bought via programmatic or directly through the streaming platforms such as Spotify and Amazon Ads. And with UK adults now estimated to listen to nearly 5.5 hours (EDISON) of podcasts, both Acast & Spotify Ads offer great ways to reach audiences through sponsorships and ad placements.
Podcast / Radio / Audio Information:
Advertise on Newspapers & News Websites
The major newspapers and their website counterparts such as The Daily Mail, The Metro, The Times, The Telegraph, The Mirror, The Guardian & The Independent offer some of the most trusted places to advertise your brands across the UK and whilst print circulation has dropped significantly over the last decade, online consumption has grown radically, meaning that news brands maintain healthy reach amongst UK consumers.
In the same vein, distribution of local print newspapers like The Liverpool Echo, London Evening Standard, Manchester Evening News & Yorkshire Evening post has also dropped, but online readership still remains strong.
Print adverts are usually booked directly, or through a media agency but digital ads can bee planned and booked programmatically by many of the large advertising networks, or by going direct to the outlets themselves.
Newspaper & News Website Information:
Direct
Programmatic
Advertise on App Stores
According to Statista, over 6.8 million apps are downloaded everyday in the UK. A large driver of app downloads are the Apple App Store & Google Play, where users are either directed to download a particular app or can search for an app with the features they require. If you have an app that you want customers to use, then Apple Search Ads, and Google Ads on Google Play provide you with access to the largest audience for promoting it.
App Store Ad Information:
Advertise on Search Engines
Google is said to process 3.5 billion searches a day in the UK making search engines a vital part of your advertising campaigns. Google & Bing are traditionally the most used search engines in the UK (Google has significantly more market share than Bing) and ads are places by bidding against your preferred keywords and competitors. Whilst Google & Bing are the largest traditional search engines, YouTube, Amazon and TikTok are also significant players in the search market for videos, products & content respectively.
Search Engine Ad Information:
Out of Home / Billboards
Sports & Entertainment
Retail Media
Online Publishers
Cinema
Miscellaneous
Data Providers
Martech