Global

Last Updated on February 19, 2025 by admin

Advertise on Global Radio, Audio, Digital and Out of Home

Advertise on Global to access one of the UK’s largest media and entertainment groups, reaching millions of listeners, viewers, and commuters daily. Global operates some of the most popular radio stations, outdoor advertising spaces, and digital platforms, providing brands with high-impact advertising opportunities.

  • Primary Channels:
    • Radio Advertising – Capital, Heart, Smooth, Classic FM, LBC, Radio X, Gold, and Capital XTRA
    • Outdoor Advertising (Global Outdoor) – Billboards, roadside screens, and transport ads across major UK cities
    • Digital Audio & Podcast Advertising – Targeted digital ad placements across Global Player and major streaming platforms
    • Connected Digital Screens – High-traffic locations such as shopping centres, airports, and train stations
  • Targeting Capabilities:
    Advertise on Global with advanced targeting options, including:
    • Demographic targeting – Age, gender, location, and interests
    • Behavioural targeting – Audience insights from radio listenership, travel patterns, and digital engagement
    • Geographic targeting – Local, regional, and national advertising options
    • Time-based targeting – Peak commuting hours, evening listenership, and key audience touchpoints
    • Contextual and programmatic advertising – AI-driven audience segmentation for digital and outdoor campaigns
  • Pricing Overview:
    • Costs vary based on channel, audience size, and ad format
    • Radio ads are priced per spot or based on listenership figures
    • Outdoor advertising rates depend on location and screen type
    • Digital audio and podcast advertising offer flexible budget options
  • Contact Information:

Why Advertise on Global?

Advertise on Global to connect with millions of UK consumers through multi-platform media channels. Global’s combination of radio, outdoor, and digital advertising ensures brands can achieve both mass awareness and precision targeting.

Key benefits of advertising on Global:

  • Nationwide reach across radio, outdoor, and digital networks
  • Trusted media brands with loyal audiences
  • Engaged listenership across radio and digital streaming platforms
  • High-impact outdoor locations in key cities and transport hubs
  • Data-driven audience targeting for maximum advertising efficiency

Ad Formats Available on Global

  1. Radio Advertising
    • On-air commercials and sponsorships
    • Branded content and presenter-read promotions
    • Programmatic digital audio ads
  2. Outdoor Advertising
    • Digital billboards and high-impact roadside screens
    • Transport ads on buses, taxis, and rail networks
    • Retail and airport advertising placements
  3. Digital and Programmatic Advertising
    • Dynamic creative campaigns using audience insights
    • Digital podcast and streaming audio ads
    • Branded experiences and content integration

Global Reach and Analytics

  • Over 25 million weekly listeners across Global’s radio stations
  • Thousands of outdoor advertising screens across the UK
  • Real-time audience insights from digital and programmatic advertising
  • Precise campaign performance tracking for advertisers

Case Studies – Brands That Advertise on Global

  1. A retail brand increased in-store visits by 40% after combining radio and outdoor campaigns.
  2. A food delivery app saw higher engagement rates with programmatic audio advertising.
  3. A travel company used digital billboards in major UK airports, boosting last-minute holiday bookings.

Global Reviews and Testimonials

  • “Advertising on Global has helped us connect with audiences at scale while maintaining targeted precision.” – Media Buyer
  • “Our radio campaign delivered fantastic engagement and brand recall.” – Marketing Director

How to Advertise on Global

  1. Visit Global Advertising and explore available advertising options
  2. Select your preferred media channels (radio, outdoor, or digital)
  3. Define your audience and targeting criteria
  4. Set your budget and campaign goals
  5. Work with Global’s media specialists to plan and execute your campaign

Additional Global Resources


Related Advertising Networks

  • Bauer Media
  • JCDecaux