Advertise On

Paramount+

Last Updated on March 10, 2025 by admin

Advertise on Paramount +

Advertise on Paramount+ to connect with a diverse, highly engaged audience across a premium streaming platform. Paramount+ offers content spanning blockbuster movies, hit series, live sports, and exclusive originals, making it an ideal environment for impactful advertising campaigns.

  • Primary Channels:
    • Connected TV (CTV)
    • In-Stream Video Ads
    • Sponsorship Opportunities
    • Branded Content Integrations
  • Targeting Capabilities:
    Paramount+ offers advanced targeting options to reach precise audience segments:
    • Demographic Targeting – Reach viewers based on age, gender, and income.
    • Interest-Based Targeting – Deliver ads to users engaging with specific content genres like drama, comedy, or sports.
    • Geographic Targeting – Customise campaigns by region or locality.
    • Behavioral Targeting – Target users based on viewing habits and content preferences.
    • Retargeting Capabilities – Re-engage viewers who have interacted with your content.
  • Pricing Overview:
    Paramount+ offers flexible pricing structures, typically based on:
    • CPM (Cost Per Thousand Impressions) for digital ads
    • Sponsorship Packages for exclusive brand placements
    • Custom packages designed for product integration and content partnerships
  • Contact Information:


Why Advertise on Paramount+?

Advertise on Paramount+ to benefit from:

  • Premium content environment ensuring brand-safe placements.
  • Access to a global audience, combining live TV viewers and on-demand subscribers.
  • Strong engagement driven by popular titles and original programming.
  • Advanced targeting capabilities that improve ROI and campaign precision.


Ad Formats Available on Paramount+

  1. Connected TV (CTV) Ads
    • Full-screen video ads delivered within streaming content.
    • Ideal for high-impact brand awareness campaigns.
  2. In-Stream Video Ads
    • Mid-roll and pre-roll ads integrated into Paramount+ content.
    • Engages viewers within a seamless viewing experience.
  3. Sponsorship Opportunities
    • Branded sponsorships integrated into key shows, events, or original series.
  4. Branded Content Integrations
    • Custom creative solutions that align with Paramount+ programming.


Paramount + Reach and Analytics

  • Paramount+ has a rapidly growing user base, combining international expansion with strong domestic performance.
  • Offers detailed reporting metrics such as:
    • View-through rates
    • Audience engagement analytics
    • Conversion tracking for actionable insights


Case Studies – Brands That Advertise on Paramount +

  1. A retail brand achieved a 40% increase in online conversions through targeted in-stream video ads.
  2. A streaming service gained 23% uplift in subscriber sign-ups by leveraging CTV sponsorship placements.
  3. A sportswear company partnered with Paramount+ for branded content during live sports coverage, generating a 30% engagement boost.


Paramount + Reviews and Testimonials

  • “Our campaign on Paramount+ delivered outstanding reach and engagement within a premium content environment.” – Media Buyer
  • “The flexibility of Paramount+ advertising allowed us to tailor campaigns with exceptional results.” – Marketing Manager


How to Advertise on Paramount+

  1. Visit Paramount+ Advertising
  2. Select your preferred ad format (CTV, in-stream, or sponsorship).
  3. Define your target audience and campaign objectives.
  4. Develop creative assets that align with Paramount+’s content style.
  5. Launch your campaign and measure performance using Paramount+’s analytics platform.

Additional Paramount + Resources


Related Advertising Networks

Amazon Prime Ads
Disney+
Netflix