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Acast

Last Updated on February 10, 2025 by admin

Advertise on Podcasts with Acast

Acast is a global podcast advertising platform that connects advertisers with engaged listeners across thousands of podcasts. Using dynamic ad insertion, Acast enables brands to target audiences in real time with relevant, non-intrusive audio ads. The platform provides programmatic and direct ad-buying solutions, making podcast advertising accessible for businesses of all sizes.

  • Primary Channels:
    • Podcast Advertising
    • Audio Ads
    • Programmatic & Direct Advertising
  • Targeting Capabilities:
    Acast offers advanced targeting options to help advertisers reach the right podcast audiences:
    • Demographic Targeting – Reach listeners based on age, gender, location, and language.
    • Interest-Based Targeting – Target audiences based on podcast genres, topics, and listener interests.
    • Contextual Targeting – Ads are placed within relevant podcast content for better engagement.
    • First-Party Data Targeting – Utilises audience insights from Acast’s network to refine targeting.
    • Retargeting – Re-engage listeners who have interacted with previous campaigns.
    • Programmatic Buying – Access real-time bidding for podcast inventory through Acast’s programmatic marketplace.
  • Pricing Overview:
    Acast operates on a cost-per-thousand impressions (CPM) model, with pricing depending on audience size, targeting options, and ad placement.
  • Contact Information:

About Acast

Founded in 2014, Acast is one of the largest podcast advertising platforms, providing brands with access to premium podcast inventory globally. Its dynamic ad insertion (DAI) technology allows advertisers to serve relevant ads in real time, rather than relying on pre-recorded sponsorships.

Acast works with a wide range of podcast publishers, from independent creators to major media brands, ensuring advertisers can connect with diverse and engaged audiences.

Acast Ad Formats

  1. Pre-Roll, Mid-Roll, and Post-Roll Ads – Audio ads placed at the beginning, middle, or end of podcast episodes.
  2. Host-Read Ads – Personalised endorsements read by podcast hosts for an authentic feel.
  3. Branded Content & Sponsored Episodes – Advertisers collaborate with podcasters to create sponsored content.
  4. Dynamic Ad Insertion (DAI) – AI-powered, real-time ad placement based on audience data.
  5. Programmatic Podcast Ads – Automated ad buying through Acast’s programmatic marketplace.

Acast Reach and Analytics

  • Global Reach: Acast connects advertisers with podcast listeners in over 15 markets worldwide.
  • Listener Insights: Provides first-party data on listener demographics, interests, and behaviours.
  • Performance Metrics: Advertisers can track impressions, engagement, and conversion rates via the Acast dashboard.

Acast Case Studies and Success Stories

  1. Retail Brand Growth: A direct-to-consumer brand used Acast’s dynamic ad insertion to achieve a 3x return on ad spend (ROAS).
  2. B2B Lead Generation: A SaaS company leveraged host-read ads to increase website traffic by 40%.

Acast Reviews and Testimonials

“Acast’s dynamic ad insertion ensures our ads reach the right audience at the right time.” – Marketing Manager, Global Tech Brand

“Podcast advertising with Acast helped us build brand awareness in a highly engaged niche audience.” – Head of Digital, eCommerce Retailer

How to Advertise with Acast

  1. Create an Account: Sign up on the Acast Marketplace or contact their sales team for direct bookings.
  2. Define Campaign Goals: Choose between brand awareness, lead generation, or product promotion.
  3. Select Target Audience: Use Acast’s targeting options to refine your audience.
  4. Choose Ad Format: Pick between host-read, pre-roll, mid-roll, or programmatic ads.
  5. Launch and Monitor: Deploy campaigns and track results through Acast’s analytics platform.

Additional Acast Resources

Related Networks

  • Spotify Advertising
  • iHeartMedia
  • Audioboom