Advertise On

Criteo

Last Updated on February 8, 2025 by admin

Advertise on Criteo

Criteo is a global technology company specialising in commerce media and digital advertising solutions. Its platform enables brands, retailers, and publishers to effectively engage and monetise audiences through personalised and performance-driven advertising campaigns across various channels.

  • Primary Channels: Display, Video, Mobile, App, Native, Social, Connected TV (CTV), Digital Out-of-Home (DOOH)
  • Target Audience: E-commerce businesses, direct-to-consumer (DTC) brands, agencies, and publishers aiming to drive customer acquisition, retention, and sales growth.
  • Pricing Overview: Operates on a performance-based pricing model, including cost-per-click (CPC) and cost-per-impression (CPM), tailored to specific campaign objectives and formats.
  • Contact Information:

About Criteo

Founded in 2005 and headquartered in Paris, France, Criteo has evolved into a leading commerce media platform, connecting over 18,000 marketers with thousands of media owners worldwide. The company’s AI-driven technology and vast commerce data enable personalised advertising experiences that drive significant business outcomes.

Criteo Ad Formats Offered

  1. Dynamic Display Ads: Personalised banner ads that showcase relevant products to users based on their browsing behaviour and purchase intent.
  2. Video Ads: Engaging video content delivered across various platforms, including online video and Connected TV, to capture audience attention and drive brand awareness.
  3. Native Ads: Seamlessly integrated ads that match the look and feel of the surrounding content, enhancing user experience and engagement.
  4. App Advertising: Solutions for app installs, engagement, and retargeting to acquire high-value users and drive in-app conversions.
  5. Retail Media Ads: Sponsored product listings and display ads on retailer websites, reaching shoppers at the digital point of sale.

Criteo Reach and Analytics

  • Global Reach: Access to a vast network of publishers and retailers, enabling advertisers to reach millions of consumers worldwide.
  • User Demographics: Diverse audience segments across various industries, including retail, travel, and automotive.
  • Performance Metrics: Comprehensive analytics dashboard providing insights into impressions, clicks, conversions, return on ad spend (ROAS), and other key performance indicators (KPIs).

Criteo Case Studies & Success Stories

  1. L’Oréal’s YSL Beauty: Implemented an integrated onsite and offsite retail media strategy with Criteo, resulting in a 92% uplift in revenue per user and a 27% increase in onsite click-through rates.
  2. Aventon: Partnered with Criteo to drive high-intent traffic to their website, becoming a top traffic source and significantly boosting conversions.
  3. Modanisa: Leveraged Criteo’s dynamic retargeting solutions to achieve a 926% increase in return on ad spend (ROAS).

Criteo Reviews and Testimonials

“Criteo’s partnership has been instrumental in reaching our goals by continuing to stay top of mind and directing high intent traffic back onto our site and ultimately converting.” – Adele Nasr, Chief Marketing Officer, Aventon

“Criteo has become a top traffic source to our website. We plan to continue the partnership as we continue to scale and recently started CTV with Criteo.” – Adele Nasr, Chief Marketing Officer, Aventon

How to Advertise on Criteo

  1. Create an Account: Sign up on the Criteo platform to access the self-service advertising tools.
  2. Define Campaign Objectives: Set clear goals, such as increasing website traffic, driving sales, or boosting app engagement.
  3. Select Ad Formats and Channels: Choose the appropriate ad formats and channels that align with your objectives and target audience.
  4. Set Targeting Parameters: Utilize Criteo’s advanced targeting options, including audience segments, contextual targeting, and retargeting strategies.
  5. Launch and Monitor Campaigns: Deploy your campaigns and monitor performance through Criteo’s analytics dashboard, making data-driven optimizations as needed.

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