Advertise On

Pinterest

Last Updated on February 8, 2025 by admin

Advertise on Pinterest

Pinterest is a visual discovery and inspiration platform that helps users find and save ideas, making it an ideal space for brands to showcase products and drive conversions. Its ad solutions allow advertisers to reach audiences actively searching for new purchases and inspirations.

  • Primary Channels: Mobile App, Desktop
  • Target Audience: Predominantly women (60%+), strong presence among Millennials and Gen Z, with an increasing male user base.
  • Pricing Overview: Auction-based pricing with bidding options for CPC (cost per click), CPM (cost per thousand impressions), and CPA (cost per action).
  • Contact Information:

About Pinterest

Pinterest is a platform designed for idea sharing, inspiration, and product discovery. With over 465 million monthly active users, it allows brands to integrate naturally into users’ browsing experiences while they plan projects, shop for products, or explore trends.

Pinterest Ad Formats Offered

  1. Promoted Pins: Standard image or video Pins that appear in users’ feeds.
  2. Idea Ads: Multi-page content that allows brands to share engaging, in-depth stories.
  3. Shopping Ads: Ads showcasing product catalogs, leading directly to e-commerce pages.
  4. Carousel Ads: A swipeable collection of multiple images.
  5. Collections Ads: A combination of a large main image with supporting product images.
  6. Premiere Video Ads: High-impact video ads featured in prominent areas on Pinterest.

Pinterest Reach and Analytics

  • Monthly Active Users: 465+ million worldwide.
  • User Demographics:
    • 60%+ female user base, growing male segment.
    • High intent audience – users are in a discovery and shopping mindset.
    • Strong US, UK, and European presence.
  • Performance Metrics: Pinterest provides analytics on impressions, engagement, saves, and conversions.

Pinterest Case Studies & Success Stories

  1. IKEA: Used Shopping Ads to drive online sales and increase product discovery.
  2. Nestlé: Engaged audiences with video content and increased brand awareness.
  3. Etsy: Leveraged Promoted Pins to showcase independent sellers and boost sales.

Pinterest Reviews and Testimonials

“Pinterest allows us to reach consumers in the consideration phase, driving higher-intent traffic to our site.” – Digital Marketing Lead, Home & Lifestyle Brand


“The visual nature of Pinterest makes it perfect for our brand storytelling and product discovery.” – CMO, Fashion Retailer

How to Advertise on Pinterest

  1. Create a Business Account: Set up a Pinterest Business profile.
  2. Use Pinterest Ads Manager: Build and manage ad campaigns.
  3. Define Audience and Targeting: Leverage keywords, interests, and demographic filters.
  4. Choose Ad Format: Select the right format based on campaign objectives.
  5. Set Budget and Bidding: Choose between automatic or manual bidding.
  6. Launch and Monitor: Track campaign performance and optimise with analytics.

Additional Pinterest Resources

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