Advertise On

Quantcast

Last Updated on February 9, 2025 by admin

Advertise on Quantcast

Quantcast is an AI-driven advertising and audience intelligence platform that helps brands, agencies, and publishers plan, activate, and measure advertising campaigns. Its proprietary AI and machine learning technology enable real-time audience insights, predictive targeting, and programmatic ad buying to drive more effective and efficient marketing strategies.

  • Primary Channels: Display, Video, Mobile, CTV, Programmatic
  • Target Audience: Brands, agencies, and marketers looking to leverage AI-powered audience insights and programmatic ad solutions for more efficient media buying.
  • Pricing Overview: Operates on a programmatic model with cost-per-thousand impressions (CPM) pricing. Budgets can be optimised based on performance goals, including brand awareness, engagement, and conversions.
  • Contact Information:

About Quantcast

Founded in 2006, Quantcast pioneered real-time audience measurement and AI-driven advertising solutions. Their proprietary AI technology, known as Ara, processes vast amounts of consumer data to provide insights into audience behaviour, helping advertisers make data-driven decisions in real time.

Quantcast is particularly known for its Quantcast Platform, which combines audience insights, planning, activation, and measurement into a single, AI-powered solution, streamlining digital advertising efforts for marketers.

Ad Formats Offered

  1. Programmatic Display Ads – AI-powered banner and rich media ads delivered programmatically across premium websites.
  2. Video Ads – High-impact video ad placements optimised for user engagement and conversion.
  3. Mobile Ads – Mobile-first ad experiences leveraging predictive targeting to reach consumers on the go.
  4. Connected TV (CTV) Ads – Video advertising on streaming platforms, targeting specific audience segments.
  5. Native Advertising – Seamless ad placements designed to match the look and feel of the content environment.

Quantcast Reach and Analytics

  • Global Reach: Quantcast operates across multiple regions, providing advertisers with access to vast digital audiences in real time.
  • Audience Insights: Leverages AI-driven data analysis to provide detailed audience segments based on interests, behaviours, and purchase intent.
  • Performance Metrics: Advertisers can track impressions, engagement, conversions, and return on ad spend (ROAS) through a comprehensive analytics dashboard.

Quantcast Case Studies and Success Stories

  1. Retail Brand Success: A leading fashion retailer used Quantcast’s AI-powered audience insights to increase conversions by 35% while reducing cost-per-acquisition (CPA) by 20%.
  2. B2B Growth: A SaaS company leveraged Quantcast’s predictive targeting to increase qualified lead generation by 50% through programmatic display ads.

Quantcast Reviews and Testimonials

“Quantcast’s AI-driven insights transformed the way we approach audience targeting. The results speak for themselves.” – Digital Marketing Director, Global Retail Brand

“The Quantcast Platform simplifies programmatic advertising, making it easier to reach the right audiences at the right time.” – Media Buyer, Leading Agency

How to Advertise with Quantcast

  1. Create an Account: Sign up on the Quantcast Platform to access AI-powered advertising solutions.
  2. Define Campaign Goals: Set objectives such as brand awareness, lead generation, or sales conversions.
  3. Select Target Audience: Use Quantcast’s audience insights and AI-driven targeting to define the ideal audience for your campaign.
  4. Choose Ad Formats: Select from display, video, mobile, native, or CTV ads based on your campaign needs.
  5. Launch and Monitor Campaigns: Deploy campaigns and optimise performance in real time using Quantcast’s analytics tools.

Additional Quantcast Resources

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